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Wednesday 29 July 2009

MS-Yahoo! Alliance: Bing Engine to be Used in Y! Search

During very long and hard negotiations, Microsoft and Yahoo have been trying to reach an agreement that would allow both companies to form an alliance to take advantage of each one's strengths and represent a more solid competition against Google, the so far undefeated internet giant.

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Some progress has been made in such negotiations and they have agreed upon some terms, at least in Search Service matters. The Yahoo! search service is going to be powered by Microsoft and its brand new engine Bing, while Yahoo! will become the exclusive worldwide relationship sales force for both companies' premium search advertisers.

You can read the full details at the new press release from the Choice - Value - Innovation website, which is the public face on behalf of the MS-Yahoo! alliance.

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